When it comes to developing cannabis packaging, things are only getting more complicated. Packages have to meet child safety guidelines and leave room for increasingly copious labeling. But packages are also a marketing tool, drawing attention and telling consumers about a product before they’ve even read a word.
It takes practice to walk that thin line, which is why Sun Grown Packaging has devoted itself to producing packaging solutions unique to the cannabis industry. Leafly sat down with Sun Grown exec Rob Nachtwey to talk about what his clients need, how the field is evolving, and what exactly happens during a packaging compliance test.