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News for 12.07.15
 

The Pineapple Express taps design firm, The McBride Company, to envision the future of cannabis culture (and consumerism)

The Pineapple Express taps design firm, The McBride Company, to envision the future of cannabis culture (and consumerism)
In the landscape of global branding, retail has come to define the brand experience. Companies are expected to adapt emerging technologies and pair them with delicately merchandised products while retaining the perfect balance of experiential and shop-ability. Taking note of the modern retail experience, one cannabis company tapped a ...
 
News for 11.25.15
 

7 ways marijuana dispensaries will look totally different in 2020

7 ways marijuana dispensaries will look totally different in 2020
From Tech Insider, By

Marijuana dispensaries have come a long way from the seedy head shops lining Venice Beach.
Today, these brick-and-mortar establishments range from boutique shops where "budtenders" walk you through the product line to fluorescent-lit clinics where medicinal use is emphasized.
The dispensary of the future ...
 
News for 11.19.15
 

4 packaging designs that create high expectations for cannabis products

4 packaging designs that create high expectations for cannabis products
Branding and safety are now coming to the forefront for packaging of cannabis products, as the market for medicinal and recreational marijuana intensifies.
With Americans voting to legalize marijuana in a growing number of states, for recreational as well as medical use, demand for cannabis packaging design expertise is booming.
Dispensaries a ...
 
News for 11.10.15
 

Snoop Dogg unveils a brand new line of cannabis products

Snoop Dogg unveils a brand new line of cannabis products

From MERRY JANE.com
Snoop Dogg has gifted the community with his own brand of cannabis products! Leafs By Snoop was announced at a party last night in Denver, Colorado and it was a cause to celebrate. Leafs By Snoop, or LBS, will offer flower, concentrates and edibles and will be sold in Colorado medical and recreational dispensaries.
“It’s a ...
 
News for 09.22.15
 

Willie Nelson’s new pot brand ‘Willie’s Reserve’ just scored private equity funding

Willie Nelson’s new pot brand ‘Willie’s Reserve’ just scored private equity funding
From Fortune.com By Tom Huddleston, Jr.
Country music legend Willie Nelson has teamed up with private equity investors looking to cash in on the latest celebrity-endorsed venture in the burgeoning marijuana industry.
New York-based private equity firm Tuatara Capital this week announced its partnership with Nelson, the 81-year-old m ...
 
News for 06.23.15
 

Marley Natural: Yes, Bob Marley Is One Of Many Celebrities With A Marijuana Brand

Marley Natural: Yes, Bob Marley Is One Of Many Celebrities With A Marijuana Brand
From Forbes.com by Julie Weed
Deceased Reggae superstar Bob Marley’s name is set to appear on a line of marijuana-related products called Marley Natural arriving on cannabis store shelves later in 2015. Funded by Privateer Holdings who are working with the Marley family, Marley Natural will sell “heirloom marijuana strains” from Jamaica that the ...
 
News for 06.10.15
 

Official Line of Jimi Hendrix Marijuana Products Announced Read More: Official Line of Jimi Hendrix Marijuana Products Announced | http://ultimateclassicrock.com/jimi-hendrix-marijuana/?trackback=tsmclip

Official Line of Jimi Hendrix Marijuana Products Announced  Read More: Official Line of Jimi Hendrix Marijuana Products Announced | http://ultimateclassicrock.com/jimi-hendrix-marijuana/?trackback=tsmclip
From UltimateClassicRock.com By Jeff Giles
Cannabis enthusiasts who also happen to be Jimi Hendrix fans will soon be able to enjoy a whole new experience. According to a newswire report posted by CNN Money, a Toronto-based company called Nutritional High has secured the licensing rights to “manufacture and distribute various marijuana and ...
 
News for 04.23.15
 

How To Brand, Market, And Sell Marijuana Without Breaking The Law

How To Brand, Market, And Sell Marijuana Without Breaking The Law
It ain't easy going green. Just ask the folks at Dixie Elixirs & Edibles.
By Alex Halperin at fastcompany.com
Earlier this year, Dixie Elixirs & Edibles, perhaps Colorado’s best-known cannabis brand, took its THC-infused drinks off the market. It had no choice.
That's because a couple of weeks later, on February 1, new packaging regulations f ...
 
News for 03.25.15
 

Developing A Cannabis Brand? Show Some Respect

Developing A Cannabis Brand? Show Some Respect
FROM MythMaker.com BY
An estimated $2.34 billion worth of legal marijuana was sold in the US last year. That fact is certainly not lost on big monied interests, all ready to capitalize on this exploding new opportunity. Madison Avenue is hungrily sitting on the sidelines looking to jump in and apply skills honed by a long tradition of ...
 
News for 03.17.15
 

Benefits of branding marijuana: Consumer or celebrity focused?

Benefits of branding marijuana: Consumer or celebrity focused?
Since marijuana became legal for medical use in 23 states, decriminalized in 14 states and made legal for recreational use in four states (with eight more to come), several ganjapreneurs have started companies focused on branding marijuana. While this is still a challenging process in the country due to the current federal laws surrounding ...
 
News for 05.08.14
 

6 Branding Lessons from the Pioneers of Weed Design

6 Branding Lessons from the Pioneers of Weed Design
FOUR EXPERTS IN CANNABIS CULTURE EXPLAIN HOW TO BRAND A HIGH-DEMAND, ONCE-ILLEGAL PRODUCT.
The marijuana industry never had room for professional design while stuck in the criminal sector. For decades, goofy stoner iconography, such as pot-leaf decals and so much tie-dye, were the de facto brand of marijuana in the popular imagination. Product ...
 
News for 04.22.14
 

Marijuana packaging: Beyond the baggie

Marijuana packaging: Beyond the baggie
From packagingdigest.com By Kate Bertrand Connolly
Broader legalization of cannabis in selected states is creating buzz for product-appropriate packaging.
Holy smoke—get ready for the Green Rush. What is the Green Rush? "60 Minutes" reports, “Colorado has had a history of gold rushes and silver rushes, and some people have dubbed this the green ...